OUTPUTUS Open Promotional Website: Andy's Mojo
RESULTThe campaign focused on the manifestation of an Andy Roddick alter-ego; his "Mojo." The site serves up interviews, souvenirs and receipts highlighting Andy's Mojo's escapades.
Sep, 30th 2005
OUTPUTNew Card Promotional Website
RESULTThis new card offered members discounts on flights, hotels, and car rentals. The site presented viewers with multiple choice options to potential vacation getaways.
OUTPUTInteractive US Open Map
RESULTRe imaging the US Open's proprietary map art, all icons and markers were only visible in the center mask and all pertinent information was hidden until the user actually interacted with it. This ultimately created a cleaner, more focused user experience.
© 2011 SoFierce.com, Curtis McClain