Approach
Design is a process, not a product.
Where form and function are melded into a unification of purpose.
Phase One
Research
Business Need
Market Landscape
Historical Significance
Cultural Relationship
Consumer Empathy
Brand Requirements
Personal Experience
fig 1. Data Accretion
Phase Two
Analysis
Audit Research
Distill Insights
Generate Brief
fig 2. Data Survey
Phase Three
Exploration
Designate Components
Visualize Solutions
Verify Validity
fig 3. Form & Function Study
Phase Four
Implementation
Actualize Solution
Execute Deliverables
fig 4. Finalize Specifications
Phase Five
Deployment
Activate Solution
Celebrate
Herald Achievement
Monitor Reaction
fig 5. Shiny & New

Design is easy. All you do is stare at the screen until drops of blood form on your forehead.
Marty Neumeier

© 2011 SoFierce.com, Curtis McClain